Workshop for Inclusive Co-created Audio Description (W-ICAD)
W-ICAD stands for the Workshop for Inclusive Co-created Audio Description. The core principle is that W-ICAD provides museums with a tool (the workshop model) through which they can produce audio description based on co-created discussions between blind, partially-blind and sighted co-creators. The film, below, gives a taster of the benefits of the W-ICAD model.
This film features Hannah Thompson and Joe Rizzo-Naudi, both of whom are partially-blind, discussing the benefits of the W-ICAD model in a white-walled studio. Joe is a white man in his 30s, with brown hair tied in a small bun at the back of his head. He is wearing a black shirt, tucked into a pair of dark blue denim jeans. Hannah is a white middle-aged woman with long dark blond hair that is partially tied back. She wears glasses, and a black dress with a floral print, over the top of leggings.
The film includes clips of W-ICAD co-creators at work. Hannah is a Professor at Royal Holloway, University of London, and Joe is a writer, facilitator and researcher.
Welcome to W-ICAD
W-ICAD enables museums to produce one audio descriptive guide, which will benefit sighted, partially blind and blind audiences. It has been created through a collaboration between Psychology, Museum Studies and Translation Studies academics and the museum sector . For more information about the team and our museum partners visit the
Meet the Team page.
W-ICAD audio description (AD) is produced from a facilitated conversation by blind, partially-blind and sighted co-creators, as they explore museum collections together. Underpinned by evidence from Psychology, Cognitive Neuroscience and Museum Studies, W-ICAD embraces subjectivity, and people’s personal memories and interpretations. Co-creators describe their experience to each other, building a story together, embracing their personal memories, their ideas, and their personal identities and experiences. For more information on the W-ICAD model, please visit the Introducing W-ICAD page.
To support museums and the heritage sector to use W-ICAD in their organisations, we have created a FREE 7-module online training course. To find out more about the online course, and how you can sign up, please visit our About the Online W-ICAD Course page.
For additional resources to find out more about W-ICAD, and some of the ways in which organisations and individuals are already applying and adapting the model, please visit the Further W-ICAD Resources page.
